Glossary
The signals vocabulary, in plain English.
Buying signals, intent data, GTM engineering, timing, the terms behind modern outbound, defined clearly and honestly, with the trade-offs each one hides.
Buying signals
Public events or behaviors that suggest an account may buy soon, like new funding, a key hire, or a product launch.
Read →Intent data
Data used to infer that an account is researching or ready to buy, spanning first-party behavior, third-party topic consumption, and public events.
Read →Signal-based selling
An outbound approach that prioritizes accounts by real-time buying signals and leads every touch with the specific reason to reach out now.
Read →GTM engineering
The practice of building automated, data-driven systems, enrichment, scoring, routing, and outreach, that run go-to-market.
Read →Trigger events
Discrete, dated events, funding, leadership changes, M&A, launches, hiring surges, that often come before a purchase.
Read →Ideal customer profile (ICP)
A definition of the accounts most likely to become good customers, the fit criteria that decide who belongs in your market.
Read →Account scoring
Ranking accounts by a combination of fit and timing so reps work the highest-probability opportunities first.
Read →Fit vs. intent
The two independent questions behind prioritization: is this a good-fit account, and is it ready to buy now?
Read →Sales timing
Sales timing means reaching a company when it has a reason to buy now, usually soon after a dated public event such as a new executive, a merger, a first hire in a new team, or a government contract nearing its end date.
Read →Third-party intent data
Aggregated, anonymous topic-consumption data from a publisher co-op, used to infer that accounts are researching a subject.
Read →Website de-anonymization
Identifying the companies (or people) behind anonymous website traffic so sales can follow up on inbound interest.
Read →Waterfall enrichment
Querying multiple data providers in sequence to fill in a record, moving to the next source when one comes up empty.
Read →Get a heads-up when these happen on your accounts.
Intakra watches job posts, SEC filings, government contracts and company websites for the accounts on your list. When one starts a project you can help with, we email you the proof and a rough time frame. Free for 14 days on 150 accounts. No card needed.