Buying signals by industry
What a new project looks like, by industry.
The best reason to call a company is something that just happened. A funding round, a new VP, a burst of job posts, a launch. Here are examples from a few industries. An event like this often means a new project, not always.
Logistics & freight
A new funding round often pays for new lanes. A burst of ops job posts usually means a build-out has started. Those are the two clearest timing clues in freight.
See examples →Fintech & payments
Funding rounds and product launches usually mean new sales and onboarding work. New risk and compliance leaders often arrive with budget for tools.
See examples →Healthcare & multi-site
A new finance leader and billing job posts often point right at the problems a provider group is trying to fix.
See examples →Staffing & talent
New clients, funding and a wave of recruiter job posts usually mean a firm is growing the exact work software can help with.
See examples →Accounting & finance
New finance leaders, firm mergers and new close software all tend to put operations tools on the table for a few months.
See examples →Legal & professional services
Firm mergers and new practice groups create backlogs. Intake and document tools are usually in play for a few months after.
See examples →B2B SaaS
A new marketing leader or a self-serve launch usually means lots of onboarding work the company can't staff yet.
See examples →Agencies & services
New clients, press coverage and new leaders usually mean an agency has more work than its current process can handle.
See examples →