Account scoring
also: lead scoring, account prioritization
Ranking accounts by a combination of fit and timing so reps work the highest-probability opportunities first.
Account scoring turns a flat list into a priority order. Most scoring blends two dimensions: fit (how well the account matches your ICP) and intent or timing (how ready it appears to buy right now).
The failure mode is the black box. When a score spikes and no one can say why, sales stops trusting it, and an untrusted score is just a number on a dashboard. Defensible scoring exposes its inputs: which signals fired, how recent they are, and how they're weighted.
The best scores are also tunable. As the team learns which signals actually convert, they should be able to reweight and watch the list re-rank.
How Intakra treats it
Intakra does not produce a single account score. Each heads-up comes with the proof behind it, how confident Intakra is that the project is real, and a rough time frame. When you mark one "Not relevant", that feedback is used to tune what you hear about next.
See it in practice