Fit vs. intent
also: fit and timing, ICP vs signals
The two independent questions behind prioritization: is this a good-fit account, and is it ready to buy now?
Fit and intent answer different questions. Fit asks whether an account resembles your best customers. Intent (or timing) asks whether it has a reason to buy right now. They're independent, an account can be high-fit and cold, or low-fit and suddenly hot.
Prioritizing on fit alone gives you a good list with no schedule; you work it evenly and reach people too late. Prioritizing on intent alone chases every spike, including accounts that will never buy from you. The pipeline lives in the overlap: good fit and live timing.
Operationally, fit is the filter and intent is the sort. Filter to your ICP, then order what's left by who just fired a relevant signal.
How Intakra treats it
Intakra leaves fit to you: you choose the accounts. It adds timing on top, from public sources, and says what a pattern usually means without claiming to know what a company intends.