Trigger events
also: sales triggers, event signals
Discrete, dated events — funding, leadership changes, M&A, launches, hiring surges — that open a window of buying readiness.
A trigger event is a specific thing that happened on a specific date. Unlike a slow-moving trait (industry, size), a trigger event has a timestamp and a source, which makes it both perishable and verifiable.
Different triggers open different windows. Funding creates budget. A new executive creates a mandate and a buyer who wants a quick win. Hiring surges reveal where a team is scaling and, by inference, where it hurts. M&A opens an integration window. A launch creates go-to-market urgency.
Working triggers well is a race against decay: the value of a trigger is highest in the days after it fires and falls off as the account gets flooded by everyone else who noticed.
How Intakra treats it
Trigger events are Intakra's core input. It watches for them across your market, scores each account on how fresh and relevant its triggers are, and surfaces the ones worth working while the window is still open.