Buying signals
also: purchase signals, sales signals
Observable events or behaviors that suggest an account is entering a buying window — like new funding, a key hire, or a product launch.
A buying signal is any observable change that raises the odds an account will buy soon. The strongest ones are public events that create budget, a mandate, or urgency: a funding round, a new executive with something to prove, a hiring surge in the team your product serves, an acquisition, or a product launch.
Signals differ from fit. Fit tells you whether an account looks like a good customer in the abstract; a buying signal tells you the timing is right now. A perfect-fit account with no signal is a someday; a good-fit account that just fired a signal is a this-quarter.
The most useful buying signals share three traits: they're recent (timing decays fast), they're specific to your offer (a generic 'they're growing' is weak), and they're verifiable (you can point to the source).
How Intakra treats it
Intakra reads public buying signals across your whole market — funding, hiring, exec moves, M&A, launches — scores each account by how fresh and relevant its signals are, and cites every claim to its public source.