Buying signals
also: purchase signals, sales signals
Public events or behaviors that suggest an account may buy soon, like new funding, a key hire, or a product launch.
A buying signal is any observable change that raises the odds an account will buy soon. The strongest ones are public events that create budget, a mandate, or urgency: a funding round, a new executive with something to prove, a hiring surge in the team your product serves, an acquisition, or a product launch.
Signals differ from fit. Fit tells you whether an account looks like a good customer in the abstract; a buying signal tells you the timing is right now. A perfect-fit account with no signal is a someday; a good-fit account that just fired a signal is a this-quarter.
The most useful buying signals share three traits: they're recent (timing decays fast), they're specific to your offer (a generic 'they're growing' is weak), and they're verifiable (you can point to the source).
How Intakra treats it
Intakra watches public sources for the accounts on your list: job posts, SEC filings, government contracts, layoff notices, and company website changes, plus DNS and certificate records (technical records that show things like a new email provider or a new login page). It matches what it finds to 12 common project types, each with a rough time frame, and links every piece of proof to its source.
See it in practice