Ideal customer profile (ICP)
also: ICP, target account profile
A definition of the accounts most likely to become good customers, the fit criteria that decide who belongs in your market.
An ICP describes the accounts worth your attention: industry, size, business model, tech stack, and the specific problems you solve. It's the filter that turns 'everyone' into 'your market.'
A good ICP is specific enough to exclude. If it doesn't rule out large swaths of the world, it isn't doing its job. It should also be tied to evidence, the traits that actually correlate with your best closed-won deals, not aspirations.
ICP is the fit half of prioritization. On its own it produces a static list; paired with buying signals, it produces a short, current list of good-fit accounts with a reason to talk now.
How Intakra treats it
Intakra does not build your ICP or find accounts for you. You bring the accounts you sell into and describe your offer; Intakra checks each project it finds against that description and only tells you about the ones that fit.