Guides
Signal based selling, from first principles.
Long-form, practical guides to working outbound on evidence instead of list order: how to rank accounts by fit and timing, what each public signal implies, what to say when one fires, and how to measure it honestly. Frameworks and worked examples, no fabricated benchmarks.
Buying-signal qualification worksheet: separate an event from purchase intent
Review a public buying signal with a source, relevant consequence, evidence against the hypothesis, and a clear investigate, watch, or dismiss decision.
Read the guide →Guide · 16 min readHow to Prioritize Outbound Accounts: A Signal Based Framework
A practical framework for ranking outbound accounts by fit and timing: a simple scoring model, a four-tier system, a worked example, and the template columns a prioritization sheet actually needs.
Read the guide →Guide · 17 min readThe Signal Based Selling Playbook
The complete playbook for signal based selling: a taxonomy of public buying signals, the why-now message discipline, routing and SLAs, measurement without fabricated benchmarks, and a 30-day rollout plan.
Read the guide →Put the framework to work on your market.
Intakra watches job posts, SEC filings, government contracts and company websites for the accounts on your list. When one starts a project you can help with, we email you the proof and a rough time frame. Free for 14 days on 150 accounts. No card needed.