Guides
Signal based selling, from first principles.
Long-form, practical guides to working outbound on evidence instead of list order: how to rank accounts by fit and timing, what each public signal implies, what to say when one fires, and how to measure it honestly. Frameworks and worked examples, no fabricated benchmarks. Then run it live on your own market, free.
How to Prioritize Outbound Accounts: A Signal Based Framework
A practical framework for ranking outbound accounts by fit and timing: a simple scoring model, a four-tier system, a worked example, and the template columns a prioritization sheet actually needs.
Read the guide →Guide · 17 min readThe Signal Based Selling Playbook
The complete playbook for signal based selling: a taxonomy of public buying signals, the why-now message discipline, routing and SLAs, measurement without fabricated benchmarks, and a 30-day rollout plan.
Read the guide →Put the framework to work on your market.
Drop your domain. Intakra builds custom public signals around what you sell, scores your market by fit and timing, and gives you a cited why-now on every account it surfaces.