693 sourced signals · to Sep 24, 2026

B2B buying signals ranked by real-world frequency

Every share below is a percentage of the same 693 signals in Intakra’s cleaned dataset, collected Apr 13, 2026 to Sep 24, 2026. How often a signal shows up is not the same as how well it predicts a sale. It does show which public events happen often enough to plan your outreach around.

Funding34.5%
Product launch25.7%
M&A14.4%
Exec change9.1%
Press mention7.9%
Hiring surge3.2%
Expansion1.6%
Layoffs1.3%
Partnership1.2%
Regulatory0.7%
Tech change0.4%

Bars are drawn relative to the most frequent type. Shares are of the full 693 signals in the dataset.

01

Funding

239 signals · 34%

A funding round often means new budget. It means a lot more when job posts or a launch show what the money is for.

How to act on it
Use the round as timing, then lead with the project the money is paying for.

02

Product launch

178 signals · 26%

A product launch brings new work in sales, support and reporting. Companies often buy outside tools or help for it.

How to act on it
Tie your offer to the work it takes to sell, support or grow the new product.

03

M&A

100 signals · 14%

An acquisition means merging teams and duplicate systems. That work usually has a deadline.

How to act on it
Lead with the merging problem you solve, not congratulations on the deal.

04

Exec change

63 signals · 9%

A new executive often reviews budgets and is open to replacing tools they inherited.

How to act on it
Talk about what the new executive owns and what they are likely expected to fix in their first few months.

05

Press mention

55 signals · 8%

Press coverage is useful background, but it is weaker than news about budget, leaders, products or headcount.

How to act on it
Use press as backup. Look for a second, separate source before you move the account up your list.

06

Hiring surge

22 signals · 3%

A burst of job posts shows where a company is adding people. It matters most when the roles sit in the team your product helps.

How to act on it
Check that the roles match what you sell, then talk about the extra work the new team will take on.

07

Expansion

11 signals · 2%

This kind of event often means a company is changing its priorities, budget or team.

How to act on it
Read the original source and link the event to a specific problem you solve before you reach out.

08

Layoffs

9 signals · 1%

Layoffs can mean a push to cut costs. Budgets are often tight too, so check before you reach out.

How to act on it
Only reach out when your offer cuts workload, replaces several tools, or fits the restructuring the company announced.

09

Partnership

8 signals · 1%

This kind of event often means a company is changing its priorities, budget or team.

How to act on it
Read the original source and link the event to a specific problem you solve before you reach out.

10

Regulatory

5 signals · 1%

This kind of event often means a company is changing its priorities, budget or team.

How to act on it
Read the original source and link the event to a specific problem you solve before you reach out.

11

Tech change

3 signals · 0%

A change in the tools a company uses often means a switch is underway or a vendor is being reviewed.

How to act on it
Confirm the change in a public source, then pitch around the switch while it is still happening.

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Methodology

What this ranking measures

Counts come from the dataset built by an earlier version of Intakra and leave out items with dates in the future. Today Intakra checks a narrower set of public sources: job posts, SEC filings, government contracts, layoff notices and company website changes. 100% of included signals carry a clickable public source across 194 outlets and feeds. The ranking shows how often each signal appeared. It is not a conversion rate or a promise that any company will buy.

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