Research snapshot · September 25, 2026
65% of signals in our B2B watchlist were not funding rounds
Funding was the biggest single kind of signal in a snapshot of Intakra’s account lists. But most signals were something else. That’s a reason to watch more than funding. It doesn’t mean any of these companies will buy.
Analysis dated September 25, 2026 · Dataset April 13 to September 24, 2026
65.4%
449 of 687 signals were labeled as something other than funding.
238
Funding signals. Watching funding alone would catch these and miss the other 449.
What made up the 687 signals
The counts below come from the public state-of-buying-signals report as checked September 25. Product launches, M&A, and executive changes together accounted for 338 signals, 100 more than funding.
| Event type | Signals |
|---|---|
| Funding | 238 |
| Product launch | 175 |
| M&A | 100 |
| Exec change | 63 |
| Press mention | 55 |
| Other non-funding types | 56 |
| Total | 687 |
Other types: hiring surges (22), expansion (10), layoffs (9), partnerships (8), regulatory events (4), and technology changes (3).
What to do with a wider watchlist
A launch, an acquisition or a new leader often creates work a supplier can help with. The event alone doesn’t tell you about the problem, the budget or whether anyone is shopping. Three quick checks:
- 1. Verify the event. Open the original source and confirm what happened and when. A page with a date on it is not always news from that date.
- 2. Name the possible work. Check whether a launch needs support, an acquisition creates integration work, or a new leader has a stated remit that relates to your offer.
- 3. Keep the unknowns visible. If the source does not support the connection, leave the account on a watchlist. A general press mention is especially weak without another concrete change.
In this snapshot, 88 of the 302 companies with at least one signal had two or more different kinds of signal. That can help you pick which companies to look at first. We have not measured whether it raises the odds of a sale.
Hands-on check · September 25
What changed when only the timing changed
We tried Intakra’s free single-signal score checker with “New exec / leader hired” as the event and “Directly” as the relevance. Only the When field changed.
| When | Timing value | Score | Band |
|---|---|---|---|
| This week | 1.00 | 90 | Hot |
| This month | 0.70 | 63 | Hot |
| This quarter | 0.40 | 36 | Warm |
| Older | 0.15 | 14 | Cool |
The same made-up event scored lower as it got older under this simple rule. These four results don’t test how the full product ranks things, or show that a new executive leads to a meeting or a sale.
Method and limits
What these numbers can say
The report adds up signals from Intakra’s own account lists of 1,110 B2B companies. The dataset includes older data loaded after the fact and leaves out signals dated in the future. The report says all 687 included signals link to public sources across 192 outlets and feeds. A link lets you check the claim. It doesn’t prove the linked page shows the event we labeled.
These account lists are not a random sample of the B2B market. How often a signal shows up doesn’t tell us which ones led to meetings, purchases or revenue. The narrow takeaway: watching only funding would have missed most of the kinds of events in this snapshot.
Try it on your own market
The free scan finds companies in your market with a recent public event and links the source for each. Open the source before you reach out.
Run the free scan →