Buying signals · B2B SaaS
Buying signals to watch in B2B SaaS
A new marketing leader or a self-serve launch usually means lots of onboarding work the company can't staff yet.
An event like this often means a company is starting something new. It does not tell you they have budget or will buy.
Typically worked by: VP Marketing · Head of GTM · Founder
Hired its first VP of Marketing from a self-serve software company. Onboarding emails and signup tools are likely on the list.
Launched a self-serve plan. It now needs to turn signups into paying customers without a sales call.
Posted onboarding and lifecycle jobs that describe hand-sent welcome emails and hand-built reports.
These examples are made up to show the kind of thing we find. The free scan looks for companies in B2B SaaS companies with a recent public event and shows the source when there is one. It is a reason to look closer, not proof a company will buy.
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