Example dataFintech · Payments

Larkspur Financial: security program build-out.

One heads-up, as Intakra would email it to you. Larkspur Financial and every event on this page are made up. Dates count from today.

Larkspur Financial

larkspur.example · Austin, TX

First security hire and a new SSO subdomain within a month

Best in the next 82 daysSecurity program build-out

Rough time frame

First evidence
Opens
Peaks
Closes

For this kind of project, buying usually starts about 0 days after the first proof, is busiest around day 45, and tapers off by about day 120. It is an estimate, not a deadline.

What happened 4

  1. Jobs
    Job opened

    Posted “Security Engineer, founding team” on its Ashby careers page.

    first seen by Intakra Sep 1, seen 1 day after
  2. Certificates
    New subdomain

    Certificate issued for sso.larkspur.example.

    first seen by Intakra Sep 9, seen 1 day after
  3. DNS
    New subdomain

    sso.larkspur.example now points at an identity provider tenant.

    first seen by Intakra Sep 10, seen 1 day after
  4. Pages
    Page changed

    A new trust page lists a compliance audit as in progress.

    first seen by Intakra Sep 26, seen same day

What it usually means

A founding security role, a new SSO subdomain pointing at an identity-provider tenant, and a compliance audit on the trust page, close together, usually mean a security program is being built. Teams at this stage often buy identity, endpoint, and compliance automation within about four months.

What they tend to buy

Companies doing this often buy some of these. Worth checking which apply.

identity / SSOendpoint securitySIEM / monitoringcompliance automation

Project stage

  1. Planning
  2. Hiring
  3. Evaluating
  4. Buying
  5. Implementing

Example data. In a real alert, every piece of proof links to its public source. From the email you can push it to your CRM (HubSpot, Salesforce, Attio) in one click or mark it "Not relevant".

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